Metastatic breast cancer (MBC) is the most common cause of breast cancer-related deaths. VML Health and Gilead created the "Paintings of Hope" exhibition to help address the issue by changing legislation.
Combining groundbreaking AI technology and creativity, our team highlighted the feelings and hopes of patients and brought them to the attention of authorities in Spain and the health community at large, as well as the people of Spain and communities across Europe. As a result of the campaign, laws in Spain were changed that allow Spanish women to access treatments at the same rate as their European counterparts.
With the "Paintings of Hope" exhibition, VML Health and Gilead demonstrated that there’s still plenty of life in patients with metastatic breast cancer despite their prognosis.