Plasticoff

Upon receiving a household appliance, most consumers unpack the product, take all the garbage from the packaging, including all the plastic, and deposit it in a landfill that will later reach the oceans.

With this in mind, we were inspired by a pharmaceutical development that had long been before our eyes: pills, which have been on the market for years, and no one had realized that they are water-soluble in our bodies. So, why not apply this same precept on an industrial scale?

The first water-soluble plastic was developed for large-scale Whirlpool product packaging that leaves no toxic residues in the environment. We worked with a team of scientists, engineers, and developers to create a plastic strong enough to package our products based on the PVOH component that, in conjunction with polyvinyl alcohol, created a sustainable development: a plastic that, upon contact with water, completely disintegrates in just one minute, is environmentally friendly, resistant and free of toxic residues.

With Plasticoff, we turn a washing cycle into life cycles for the oceans.