In Tomarrazón, La Guajira, we're tackling menstrual poverty, affecting 50% of women in vulnerable communities. Our campaign, "Proud Legacy," guarantees 100% menstrual rights and educates and empowers women through an innovative sewing workshop. This workshop teaches three generations to make sanitary pads, incorporating color guides to monitor menstrual health. This holistic approach provides a sustainable and affordable solution, fostering dignity and pride and breaking the menstrual taboo across Colombia.

Proud Legacy Main Case
Seeing these women embrace their menstrual cycle with dignity and pride is revolutionary. 'Legacy of Pride' provides essential tools and rebuilds the social and cultural fabric around menstruation in Colombia.

Project Leader

WaterAid Colombia

In Colombia, menstrual poverty affects one in two women in vulnerable communities, preventing access to adequate sanitary products and perpetuating infections and stigmas.

Inspired by Tomarrazón's Afro-Indigenous heritage, we envisioned a sewing workshop reviving the tradition of making sanitary pads, promoting an intergenerational dialogue about menstrual health.

"Proud Legacy" is a campaign combining menstrual education and sustainable solutions, empowering women through innovation and respect for their culture.

With every woman in Tomarrazón now having guaranteed access to menstrual rights and hygiene tools, we aim to replicate this model throughout Colombia, transforming the legacy of menstruation into one of pride and empowerment.

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Awards

AdForum PHNX Awards

AdForum PHNX Awards

2024


2 Gold

2022 El Ojo de Iberoamérica

2022 El Ojo de Iberoamérica

Producción Gráfica


Gold

2022 El Ojo de Iberoamérica

2022 El Ojo de Iberoamérica

Innovación


Silver

2022 El Ojo de Iberoamérica

2022 El Ojo de Iberoamérica

Design


Silver

2022 El Ojo de Iberoamérica

2022 El Ojo de Iberoamérica

Design


Bronze

2022 El Ojo de Iberoamérica

2022 El Ojo de Iberoamérica

Producción Gráfica


Bronze

2022 ONU Mujeres

2022 ONU Mujeres

Agencies LATAM


First Place

2022 Gerety Awards

2022 Gerety Awards

Art Direction - Campaign


Bronze

2022 Clio Health

2022 Clio Health

Direct (Health Awareness & Advocacy)


Bronze