W3 Awards
General Marketing-Innovative & Experimental
Silver
Thai Yamaha Motor Digitization
Transform end-to-end digital experience across channels
- Office
- Thailand
- Client
- Thai Yamaha Motor Co., Ltd.
- Multiple data sources and inconsistency of customer data and their behaviors.
- Lack of seamless customer engagement across digital channels.
- Dealing with changes of buyers & owners’ behaviors.
- Personalization at scale with optimum resources.
- Improve productivity of dealer network with intelligence.
- Design and Define new platform and channel strategy.
- Build digital foundation include Data Warehouse, Digital Experience across social / website / LINE, Online shop and Sales App for dealers.
- Innovate automated & personalized experience for omni-channel buyers journey (media, website and LINE) and owners journey.
- Create unified customer data for 360 view for efficient data segmentation, targeting and activation.
- Enhanced reporting with improved visualization and periodic refresh frequencies to support business needs.
- Build Sales App includes Sales Performance, Dealer Performance, Dealer Visit, and latest News functions.
- Optimize paid media and Reduce block rate (From mass to personalized marketing).
- Improve lead management with optimized costs.
- Replace manual process with digitized Sales App.
- Up to 12% in sales conversion.
- Improve data consistency and integrity.
- Embrace data-driven mindset to enterprise.
Awards
W3 Awards
Mobile Apps & Sites-Workflow & Productivity
Silver
