Client
Office
Al Jazirah Vehicles needed to launch the new FORD TERRITORY and position it as the affordable ford quality car to gain a foothold in the entry level SUV market and meet the needs of a younger more tech savvy customer base looking for an SUV with a tight budget.
But with an end-of-year launch, budgets were tight and media was cluttered with automotive clearance ads, we needed disrupt the category and push sales from the start.
In KSA, the online food delivery market has become an essential part of the Saudi lifestyle. Millions of young Saudis visit food delivery applications multiple times a day to shop for their daily needs.
So In order to disrupt the category, Al Jazirah Vehicles went against traditional marketing tactics and collaborated with HungerStation, the #1 food delivery app in the kingdom to sell the car on their application.
So In an unprecedented move, 2Mil active daily users had the chance to look at the car’s, choose its features then add it to cart. For three consecutive weeks social media went on overdrive, as surprised Saudis raced to tweet, Tiktok and meme of our stunt.
In 2 weeks:
160M Impressions
$30K Earned Media
$150K in PR value.
22K Add to Cart,
3 Purchases on App
Exceeded Monthly target by 40%
