The Global Warming Series

The brand that tells us to “Never stop exploring” and Wunderman Thompson Mexico have created a futurist clothing collection using data to predict climate changes that are coming to our planet. Then, with the help of artificial intelligence, they made the garments.

Climate change has been affecting the world for many years, and if everything continues like this, the situation will worsen soon. Can you imagine how it will be in 2050?

This is a wake-up call for everyone, brands, governments, consumers, and human beings, to take action right now and avoid a future where exploration has to adapt to the extreme conditions of a hostile world.

Omar Fabian

Chief Creative Officer - VML Mexico

This modern and industrialized world has led to an uncontrolled increase in the planet’s temperature, with experts wondering about a positive outcome and bright future for us. What will happen in the coming years if we don't stop the fast-fashion industry and change our consumption habits?

By analyzing scientific data such as historical greenhouse effects, temperature level projections, and artificial intelligence, we created a cloth line to explore an uninhabitable planet that awaits us, raise awareness of current environmental issues, and raise funds to fight climate change.

With the information gathered and high hopes, in-house North Face Fashion Designers and Engineers created clothes meant to protect us in 3 different extreme climates: Extreme Heat, Extreme Cold, and Flood. To join the current fight against climate change, we released a limited edition of 2050 NFTs in the Metaverse, where each item was sold to raise funds and donate to NGO Pro Natura Mexico.

Positive Sentiment of 97%.

The conversation around sustainability increased by 2,200%, with more than 170,000 views and a reach of almost 400,000 users.

A milestone for The North Face. Compared to the results of the Q1 2023 brand, the Engagement Rate grew by 20%, closing at 3.4%, and an increase in views (2,430%), Comments (79%), and Shares (590%).