To create a proof case campaign further building on the love brand and purpose led strategy giving back to society empowering and inspiring youth with hard facts.
Vodafone Generation Next
The new digital skills development platform for youngsters
Client
- Vodafone
Office
- Athens
Challenge
Inspiration
The insight was: The way that technology helps us connect is evolving and this makes the future exciting, but a little bit unknown. Our kids are born into technology but they are not inspired by it nor do they understand how to and what they can do with it as access to exponential technologies that shape the future is limited to few.
Idea
Our creative idea was based on real stories approach- real teams with their real winning projects- driving engagement and further building on the purpose led character of the brand
Growth
61.000 beneficiaries
289 innovative ideas
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