Due to an economic crisis, Argentina suffers from a lack of US dollars, and the government made an extreme decision: to set different dollar exchange rates depending on the economic activity carried out, reaching up to 15 different exchange rates per dollar.
Tuenti Dollar
The promo that became the most stable way to save money
Client
- Movistar
Office
- Argentina
By joining a conversation that interests every Argentinian, we also found an original way to continue communicating a hard (and perhaps tedious) but differential attribute of the brand: its price.
Pedro Botello
Creative Director - VML Argentina
Please provide your contact information to continue.
Awards
2023 Epica
Communication & Public Services
Bronze
2023 Epica
Topical and Real Time Response
Bronze
2023 MÁS DIGITAL
Campaign Strategy
Silver
2023 El Ojo de Iberoamérica
Loyalty and/or Brand Building
Silver
2023 FIAP
Best use of local culture
Bronze
2023 Echo Latam
Products and Services for Consumers
Bronze
2022 Diente
Promo in Social Networks
Gold
2022 Diente
Real Time Response
Silver
Related Content
Unilever
Repair Stories
A documentary series featuring eight stories about repairing more than just hair
Read Case Study