Indoor soccer, better known as futsal, was invented in 1930. The men's Futsal World Cup has been played since 1989 and is currently organizing its tenth edition. Meanwhile, a women’s Futsal World Cup has yet to be established. For the past five years, the Women’s Futsal Player's Association has been requesting a women's Futsal World Cup.
Unhide the Fans
How we got FIFA to organize the first women's Futsal World Cup
Client
- Women’s Futsal Player's Association
Office
- Spain
What happens when FIFA doesn't answer you for years? You make them listen to you!
Rodrigo Lema
Managing Director & EP, LaDoble.tv Spain
For the past five years, the Women’s Futsal Player's Association has been requesting a women's Futsal World Cup. Despite their efforts, FIFA has failed to address the issue, leaving millions of fans worldwide ignored and unseen, reinforcing the misconception that women’s sports don’t have enough following for such events.
Since FIFA seemed to think women’s futsal didn't have enough fans for a World Cup, we made it our mission to prove them wrong.
The captains of the most important national teams invited their followers to start a movement on social media to show that there are enough fans for a women’s Futsal World Cup.
We wanted to make the relevancy of our sport undeniable to spark FIFA’s interest in organizing our event. We had the skilled players and the passionate fans, we just had to make them impossible to ignore.
On the inaugural night of the Qatar World Cup, when the eyes of the world were on soccer, we rallied captains of the most important women's futsal teams for a press conference, making a new request for a World Cup on a global scale. Afterwards, captains took to social media to invite their followers to join the campaign.
Beyond the 2.5 million views of our press conference, social media interactions and TV impressions, the most important result is that after 5 years of ghosting, FIFA announced the creation of the first Women's Futsal World Cup.
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Awards
2023 Cannes Lions
Sport - Influencer & Co-creation
Shortlist
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