VML and Charal team up to celebrate the motto "Vivons Fort" (Live Strong) through an immersive documentary series that plunges into the heart of the preparation of Jérémie Beyou and his team for the Vendée Globe. Discover the human and technical adventure behind this legendary race.
VML: Charal's Vendée Globe "Quest of a Lifetime
Behind-the-scenes look at the human and technical challenges of the legendary solo sailing race.
Client
- Charal
Office
- France
With this series, we wanted to show that behind the solitary feat of the Vendée Globe lies a deeply collective adventure, a challenge at every moment that resonates with the values of strength and perseverance dear to Charal. We are proud to have initiated and supported this project, showcasing the human depth of this incredible preparation.
Dimitri Guerassimov
Creative Director, VML France
The challenge is to tell the story of the Vendée Globe in a new and engaging way, highlighting both the individual achievement of the skipper and the collective effort of an entire team.
Strength, commitment, and perseverance, values dear to Charal, as well as the desire to show the human depth behind this incredible preparation.
A six-episode documentary series, directed by François Dourlen and produced by Quad Lab, with a powerful visual identity and a sound immersion that plunges the viewer into the heart of the elements.
Strengthen Charal's image as a brand committed to sailing races and associated with values of strength, perseverance, and self-transcendence, while reaching a wider audience through the series' broadcast on YouTube.
Please provide your contact information to continue.
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