At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

KitKat

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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Kit Kat Commuter Camo Hero GIF 01
1001 Optometry
Has Awards

Magnif-Eye

VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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KV Magnif eye
Leggo's

Leggo's: Rewriting Italian Rules, The Aussie Way

We challenged traditional Italian rules, celebrating Australia's unique culinary spirit to grow brand health and sales.
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Leggos KV
Queensland Government

If It's Flooded, Forget It

Challenging the Myth of Vehicular Safety in Flood Conditions
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If Its Flooded Forget it KV
Kookas
RACQ

You with RACQ?

A Cast of Charming Animals Star in RACQ’s Newest Brand Campaign
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Synergy Greater Connected Page 2
Synergy

SYNERGY Motivating Business Idea

From State Utlity to the Leader of WA's Energy Future
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Legacy Lager Hero
Legacy Australia
Has Awards

Legacy Lager

Legacy Lager dry taps, equipped with RFID technology, allow patrons to buy a fallen veteran a symbolic beer with a simple tap of their phone or credit card
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The Hidden Eye Test
1001 Optometry
Has Awards

The Hidden Eye Test

A world-first campaign reveals vision issues in real-time
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Break Chair
KitKat

KitKat Break Chair

KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
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Gage Roads Made for Yewww 1
Gage Roads

Made for Yewww

Celebrating the Coastal Ethos of Gage Roads
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1 MULTI BAR1
KitKat

Snap Decisions

Curing decision fatigue one snap at a time
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11 MAY RIP CURL VIRTUAL PRO FINAL 1
Rip Curl
Has Awards

Rip Curl Virtual Pro

The World’s First Virtual Surfing Competition
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WA Ballet 001
West Australian Ballet
Has Awards

Echoes of Van Gogh

Merging the Worlds of Ballet and Painting
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MDF 001
Muscular Dystrophy Foundation

Inclusive Digital Platform

Empowering the Neuromuscular Community with Accessible Resources and Support
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FRAME 1
Anglicare WA
Has Awards

Christmas Isn't Always Merry

Helping children experiencing domestic violence
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