At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
KitKat
Commuter Camo
Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear
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1001 Optometry
Magnif-Eye
VML and 1001 Optometry's AI-enabled tech scans your camera roll, revealing early signs of childhood myopia.
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Leggo's
Leggo's: Rewriting Italian Rules, The Aussie Way
We challenged traditional Italian rules, celebrating Australia's unique culinary spirit to grow brand health and sales.
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Queensland Government
If It's Flooded, Forget It
Challenging the Myth of Vehicular Safety in Flood Conditions
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Synergy
SYNERGY Motivating Business Idea
From State Utlity to the Leader of WA's Energy Future
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Legacy Australia
Legacy Lager
Legacy Lager dry taps, equipped with RFID technology, allow patrons to buy a fallen veteran a symbolic beer with a simple tap of their phone or credit card
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1001 Optometry
The Hidden Eye Test
A world-first campaign reveals vision issues in real-time
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KitKat
KitKat Break Chair
KitKat transformed empty streamer chairs into a powerful call for Gen Z gamers to embrace meaningful breaks, authentically integrating into their world.
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Muscular Dystrophy Foundation
Inclusive Digital Platform
Empowering the Neuromuscular Community with Accessible Resources and Support
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Anglicare WA
Christmas Isn't Always Merry
Helping children experiencing domestic violence
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