At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Triumph
'Just Like You' Campaign
Triumph empowers modern women across Asia Pacific to embrace their authentic selves, challenging societal pressures of external validation.
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Haleon Global
Shedding light on Hong Kong’s invisible nutrition gap
Centrum challenges the assumption that eating well always equals complete nutrition. A campaign to bridge people's unseen nutrition gaps for everyday wellbeing.
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Melco
The Legend Returns: House of Dancing Water Reimagined
Entrusted to revive House of Dancing Water, VML crafted a campaign transforming its return into a celebrated cultural phenomenon, embodying artistic perfection.
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HKJC
HKJC 140th Anniversary Campaign
Celebrating 140 years of “Making Good Possible” for the Hong Kong Jockey Club
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HSBC
HSBC Red Hot Auction
Staging a market-first auction that brands HSBC’s RewardCash as the new currency
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HSBC
HSBC 1.23 Go Goal Day
The 1.23 Go Goal Day campaign empowers Hongkongers to follow their dreams
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HSBC
HSBC Winter Campaign
How a bank alleviated the social tensions in an increasingly divided city
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Hong Kong Transplant Sports Association
SOS Waiting
Raising awareness of the urgent need for donors
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The Women's Foundation
#MyRealCareerLine
Focusing on the real reasons for a woman's success.
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