Work | VML

At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Bulk Homme

Your Skin is Your Armor: A Modern Samurai Tale

Bulk Homme sees an opportunity to tell a uniquely different story about men's skincare

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The Coca-Cola Company

Chicken Screams for Coke

A playful, sound-led activation becomes Japan’s new cue to pair chicken dishes with Coca-Cola

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BOSS

So-So Spins Tokyo

We teamed up with BOSS and SO-SO, a two-time world champion beatboxer, to transform the Yamanote Line in Tokyo into a one-of-a-kind audio experience

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Kameya Yoshinaga

Edible Literature

Finding a way to gain a new interest in Wagashi for those who seek new experiences; those who are connected with Japanese tradition but needing a fresh approach

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