At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Zain Telecom

Twice recycled campaign

I'm upcycled
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Effiess Primary Publicity Image

The Plantable Calendar

Each month's sheet can be grown into a plant resembling a Zain brand pattern.
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WT Kuwait ZAIN The Plantable Calendar 1 MAIN VISUAL 3840x2160px
Ahli United Bank

Al-Hassad

Al-Hassad
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A still from Ahli United Bank’s Al-Hassad TVC, which shows a seventies American muscle car driving in the middle an empty road, of what looks to be the Nevada desert