At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

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Other Work

A person in a red shirt performs the sign language gesture for "Coca-Cola," surrounded by others making the same gesture. The group stands outdoors in a grassy area with buildings in the background, some holding Coca-Cola bottles.
The Coca-Cola Company

We Want to Teach the World Sign

Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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A smudged smartphone screen against a black background with the text "SMUDGINESS?" and the Windex logo.
Windex

Smudginess?

A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Dog in blanck and white and the name of the campaign in the middle "Paws the noise"
Generali

Paws The Noise

Turning the sound of the Las Fallas festival into real protection for pets
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2 doctors
Doctors Without Borders
Has Awards

Sensitive Content Exposed

Revealing the realities we can scroll past, but others have to live through.
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