At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

Penti
Has Awards

Penti PALPBOX

A bra package that could only be opened by using breast-examination moves
Read Case Study
Penti PALPBOX VML HERO
Karaca Home
Has Awards

Fitbowl

A food bowl that helps our lovely friends to have a balanced diet
Read Case Study
Karaca Fitbowl VML HERO
Heinz
Has Awards

Is That Heinz?

A clever solution to call out imposter ketchups shows there's only one authentic Heinz
Read Case Study
Casestudy isthatheinz Moment

Uncancelled Cup

When everything is cancelled, can you uncancel a cancelled sports cup?
Read Case Study
Global 1920x1440 24