At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Wisła Kraków
Wisła Kraków Lucky Fan Index Celebrates Fan-Driven Happiness
AI-powered analytical tool measures "luck" fans bring to club
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Pantene
Fixins for Country Fried Hair
Pantene's Diner on Wheels is an Airstream-turned-interactive pop-up delivering Pantene’s "Fixins for Country Fried Hair" directly to consumers across the US
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Tata Consultancy Services
TCS London Marathon 2025
Celebrating TCS’ technological innovation and the potential it holds for future athletes
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Oneplay
The Oneplay Launch
Two platforms became one brand. One elevator delivered it to the nation.
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St. Joseph's Home
KOMMO®: The exercise system to train neuroplasticity
An innovative healthcare product designed to build neurological health and raise money for Multiple Sclerosis
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Mata
Mata 2040
VML helped artist Mata reclaim his creativity by outsourcing the demands of fame to an AI twin, proving AI protects art.
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STC
Speak My Language
A game-changing tool designed to level the playing field for gamers with autism.
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STC
The Blind Seats
Inclusive stadium seats designed for visually impaired fans at live matches
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Netflix
Dalah's Spoiler Billboard
Dalah’s Spoiler Billboard was a living installation in Bangkok to launch Dalah: Death and the Flowers on Netflix
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Wisła Cracow
The AI Chosen One
How AI transformed a struggling football club, leading to an improbable victory.
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Lech
Sobel performs concert among community garden greenery. New music series supported by Lech brand launches.
In a world full of rush, Enklawa emerges – a unique concert series created to appreciate fleeting moments.
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The Coca-Cola Company
The Girl Who Played the Tutari
The Tutari, an instrument of power, played only by men since the 13th century, now empowers all, regardless of gender.
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Department of Economy & Tourism
Safe at 3AM
A solo marathon at 3AM. No escorts. No closed roads.
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Other Work
Shield Insurance
After Shit Happened Service
How a chaotic, 10-episode micro-drama turned insurance after-sales service into Thailand’s most addictive, unskippable entertainment.
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The Coca-Cola Company
We Want to Teach the World Sign
Coca-Cola partners with Gallaudet University to create the first-ever official ASL name sign for a global brand
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Windex
Smudginess?
A black screen turned smudged devices into a wake-up call for Windex Electronic Wipes
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Generali
Paws The Noise
Turning the sound of the Las Fallas festival into real protection for pets
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