Commerce Intelligence

Introducing Commerce Intelligence

Commerce Intelligence is a suite of tools and data automation capability by VML that generates efficiencies in data acquisition and delivers powerful insights to inform strategic decisions.

Simply having data does not unlock its value. Real value comes not just by understanding it, but by delivering insights in a digestible way which empower us to make better decisions. In today’s hyper-competitive markets, competitor insights make a clear difference for brands, fostering a culture of smarter, quicker decisions.

We created the Commerce Intelligence platform with this in mind, demystifying complex commerce data and placing it at the heart of everything we do. It helps us to address key client questions like:

Core components of Commerce Intelligence

Two core components form the Commerce Intelligence platform, each comprising three specific services:

Digital Shelf Analytics: Share & Rankings, Product Page Insights, Ratings & Reviews
Data Automation & Insights: Reporting & Insights, Data Automation, Data Transformation

How does it work?

We take a wealth of data from disparate sources and unify it in a single platform. By connecting it together and creating clear data visualizations, we deliver actionable insights directly to the people that need them. Every day we stream data from a multitude sources, ranging from key 3rd party platforms to proprietary digital shelf analytics data, and tailor our solution around a variety of brands and internal needs.

FREE OFFER: Find out what your consumers like (or don’t like!)

How consumers feel about your products can be difficult to gauge with the precision needed to improve your offering. Using our digital shelf analytics ratings and reviews module, we capture real customer reviews at scale by gathering complex review data from a range of retail sites. Then, through our AI tooling, we process this data and draw out the top likes, dislikes and feedback themes for your products.

Contact us today to take advantage of this complimentary offer.

What type of organizations stand to benefit most?

Our Commerce Intelligence platform is perfect for CPG / FMCG companies or any business that rely on a number of brands or a core brand to drive revenue. We are already helping major brands such as LEGO, Essity, Greene King and Mars. Other beneficiaries include soft drinks (multi-brand), household cleaning supplies (multi-brand), premium spirits company (multi-brand) and a home security brand (single brand).