Most businesses look at customer acquisition and retention in silos, each warranting specialist teams. But this can put a ceiling on growth potential and compromise your ROI. At VML we do it differently.

We remove the silos, replacing them with one customer-focused team to deliver:

  • Specialists in all digital channels – paid and owned
  • Targets on CLTV, CTA and cost to retain
  • A focus on profitable growth
  • A true omnichannel strategy

Introducing Customer Engagement & Growth at VML

VML Customer Engagement & Growth is a specific capability to drive sustainable growth by acquiring new customers and maximizing the value of existing ones. We specialize in performance marketing, CRM strategy, and loyalty program development to enable this, bringing them together as part of a holistic solution to help clients build lasting relationships that drive revenue.

  • Performance marketing is focused on optimizing your paid channels to deliver customer acquisition and growth with efficient ROI in mind.
  • CRM and loyalty are integral to helping to drive transactions in a competitive, omni-channel world by encouraging customers back to your brand, with the goal of driving CLTV.

Once set up for a client, we can help move them from a traditional marketing funnel to an infinite loop that more closely reflects consumer behavior in an omnichannel world. More importantly, we can address their pressing – often business critical – challenges such as:

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How We Work

We fill the value gap between execution (via your existing agency or marketing teams) and your over-arching business objectives and vision, to unlock opportunity and efficiencies through digital marketing expertise. That can mean partnering with your existing teams (CRM, media, etc.) to trigger new growth, with our digital marketing specialists helping you navigate the landscape from strategy to success. To enable this, we offer a comprehensive, modular suite of services that cover:

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And we work with multiple partners to offer a best-in-class, end-to-end solution:

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Three options to get you started:

  1. Channel performance audit: this audit lays the foundations for how to drive forward your digital performance by identifying opportunities to improve efficiencies and drive growth across your channel mix.
  2. Media opportunity analysis: forward-looking media analysis that identifies opportunities across your digital activity to drive growth. It includes macro-level insights on budget levels and ROAS, plus competitors and forecasting, in order to provide a holistic view on the opportunity.
  3. Customer & audience targeting analysis: Understanding the alignment between your customer base and media audiences enables you to focus on the segments offering the most growth potential, and to maximize campaign efficiency.

Making a difference for major brands

VML is working with major brands to augment their Customer Engagement & Growth, which has helped brands unlock further growth notably in CPG, such as Essity. For further detail, including case studies, get in touch.

Billy Bojku 1

Billy Bojku

Head of Digital Marketing

Hannah Gardner Javid 3

Hannah Gardner-Javid

CRM & Loyalty Manager

Julie Austin

Julie Austin

Head of Channel Services

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