Download the Customer Intelligence Accelerator guide

Securely connect partner data and enrich customer profiles in Adobe Experience Platform — without moving a single record. Our accelerator combines WPP’s proprietary audience intelligence with privacy-first clean room technology on AWS to drive personalization, acquisition, and growth. 

The challenge: Navigating a shifting data landscape

Cookie deprecation and evolving privacy regulations are eroding your ability to understand and reach customers effectively.

First-party data alone no longer provides a complete picture of who your customers are and what they truly want.

Sharing data with partners and publishers often feels risky, slow, and legally complex.

The solution: Customer Intelligence Accelerator

A turnkey accelerator that enriches your Adobe Experience Platform profiles with partner data, publisher insights, and WPP’s proprietary audience intelligence — all through a privacy-safe clean room running on AWS. No data ever moves. No PII is shared. You get richer profiles and better-performing audiences in weeks, not months.

At a Glance
Discover new audiences

Securely match your first-party data with partner, publisher, and WPP datasets to uncover audience segments you couldn’t build on your own.

At a Glance
Enrich every profile

Push enriched attributes and segments directly into Adobe AEP — augmenting your Real-time Customer Profiles with new dimensions of understanding.

At a Glance
Activate across channels

Drive personalized experiences across paid media, social, web, commerce, and email — all powered by your enriched AEP profiles.

Why our accelerator is different

  • Privacy is the product, not a constraint: Zero data movement means zero risk. Data never leaves its secure environment — only mathematical models are exchanged. GDPR and CCPA compliant by architecture, not by policy.
  • Audiences no one else can build: WPP Open Intelligence provides proprietary audience data from BAV and pre-negotiated publisher partnerships — segments unavailable in any DSP or marketplace.
  • Works inside your existing stack: Not another platform to buy. The accelerator plugs directly into your Adobe Experience Platform and runs on AWS — enriching the tools your teams already use.
  • Live in weeks, not quarters: Pre-configured data flows, industry templates for CPG, Retail, Auto, and Financial Services, and 7,000+ specialists get you from POC to production in 90 days.

What you can do: Powerful use cases

White pen drawing image on laptop

Customer 360

Build a truly complete customer view by enriching AEP profiles with partner and behavioral data.

magnifying glass and group of people

Audience Discovery

Find high-value segments you didn’t know existed by securely collaborating with data partners.

AI sign on steering wheel

Next-best-action

Power AI-driven journey recommendations with richer profile data for more relevant interactions.

Blue data lines

Lookalike modeling

Acquire new customers who mirror your best existing ones using enriched signals beyond demographics.

Our professional services: From insight to growth

Enriching your data is only valuable if you can act on it. WPP Enterprise Solutions brings the full spectrum of marketing transformation services to turn richer customer profiles into growth.

Consulting

Consulting

  • Growth Consulting
  • Marketing Effectiveness
  • Analytics & Intelligence
Hero Customer Experience

CX

  • CRM & Loyalty
  • Personalization @ Scale
  • CX Strategic Solutions
WT Services Commerce min

Commerce

  • Performance Marketing
  • Omnichannel Marketing
  • Commerce Platforms
Technology transformation pillar

Transformation

  • Data Modernization
  • AI Operating Models
  • Content Supply Chain

Why partner with WPP Enterprise Solutions?

  • 10,000+ global experts - Acdross 40+ markets
  • AWS advances consulting partner - On the path to Premier, demonstrating deep expertise in AWS solutions.
  • 5x Adobe partner of the year - Recognized multiple times for excellence in delivering Adobe solutions.
  • Industry leader - Recognized by leading analysts like Gartner, Forrester, and IDC.

Managed services & ongoing support

Ongoing segment creation, enrichment tuning, and partner data onboarding to continuously expand your available audiences.

24/7 monitoring, proactive performance tuning, and regular health checks for your AEP, AWS, and InfoSum environment.

Regular reporting on audience performance, enrichment effectiveness, and activation ROI to prove value and identify growth.

Please provide your contact information to continue.

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