Explore how search is evolving as ChatGPT becomes a key search platform. Learn about the traditional search strategies that enhance brand visibility and new ways to measure impact.
ChatGPT's Impact on the Search Landscape
Explore how search is evolving as ChatGPT becomes a key search platform. Learn strategies that enhance brand visibility and new ways to measure impact.
Download the ChatGPT and search discovery report
ChatGPT is widening the channels where consideration journeys happen and changing how people search
Even as Google maintains dominance in search, ChatGPT’s impact is growing. ChatGPT has over 800 million users, accounting for 80% of the AI user market share. This signals a broader shift in how people find information using AI tools like ChatGPT — nearly half of ChatGPT’s users (49%) use the platform to get information, insights, and answers to their questions.
As people search in new ways, queries are getting longer and more specific, especially among ChatGPT users. When these longer-tail queries show strong intent, ChatGPT can drive conversions by matching users to products that fit their exact needs and context. This positions ChatGPT to uniquely funnel highly motivated consumers to your brand.
ChatGPT-5 expands opportunities for brand visibility
Not only is ChatGPT’s newest model, ChatGPT-5, smarter, faster, and more accurate, but it also introduces a suite of new features that extends the platform’s reach from initial discovery to conversion. Enhanced shopping features allow users to advance the shopping journey in a seamless experience, while app integrations give brands the opportunity to create experiences through ChatGPT.
Marketers need to double down on search fundamentals to maintain visibility across traditional search platforms and expand brand touchpoints across ChatGPT’s ecosystem.
What you’ll find in this report
Download the ChatGPT and search discovery report to learn:
- How people search with ChatGPT: Most people seek information with ChatGPT, widening the channels where consideration journeys happen
- What’s new with ChatGPT-5: ChatGPT has unique in-platform visibility opportunities
- Visibility and measurement: ChatGPT relies on familiar authority signals used in traditional search optimization strategies
- Next steps for marketers: How to adapt your search strategy to new priorities and audiences
Download the ChatGPT and search discovery report
Explore how search is evolving as ChatGPT becomes a key search platform. Learn about the traditional search strategies that enhance brand visibility and new ways to measure impact.
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