Unlocking the Power of Digital Transformation in Automotive

In automotive, impactful digital transformation remains a profound shift, intensified by a ubiquitous digital landscape and the intricate process of architecting compelling customer pathways.

Our new report, 'Unlocking the Power of Digital Transformation in Automotive,' compiles real-world insights from VML experts and a comprehensive survey of automotive business leaders across the US, UK, China, Mexico, India, Brazil, Germany, and Netherlands, highlighting key challenges and effective strategies for realizing automotive digital transformation for sustained success.

Download 'Unlocking the Power of Digital Transformation in Automotive':

With key actions underpinning all transformation areas under our lens, we address:

The leading factors for failure and how to avert them
The key reasons why third parties are needed at each transformation stage - and the skills being sought
AI - the #1 technology in demand today that's motivating 81% of transformers to redefine their strategies
Why cloud tech has changed the game for many transforming businesses
Why people are just as vital to transformation success as technology
The crucial factor of unlocking siloed assets and operations

Too many digital transformations fail - but AI and other tech advances are driving better outcomes:

At a Glance

38%

of automotive digital transformation projects fail. A strike rate approaching 2 in 5 is not nearly good enough.

At a Glance

$21.7M

is the average cost for an automotive digital transformation project (twice the cost of other sectors VML surveyed).

At a Glance

81%

of transformers say AI has inspired them to revisit their transformation strategies.

Organizations are reliant on third parties to drive their transformations, but should get their house in order first:

At a Glance

92%

of automotive businesses are working with third-party partners on their transformation programs. The most demanded skill? AI.

At a Glance

60%

of automotive digital transformation projects start without a clear roadmap or end goal.

At a Glance

88%

agree that automotive digital transformation is as much about people as new tech. Too often the human element is overlooked.

Introduced by Tom Corey

The report foreword is by Tom Corey, a leading authority in automotive marketing, drawing on over 20 years of marketing-led transformation. His career arc, encompassing leadership roles in marketing agencies, customer database operations, media integration, and consulting, combined with direct client-side experience, ensures a full-spectrum grasp of consumer dynamics.

This broad expertise, coupled with deep specialization in the automotive industry – including 10+ years embedded at General Motors world headquarters – allows Tom to translate complex consumer insights into actionable strategies that drive commercial success and meet the precise needs of modern automotive organizations.