Unlocking the Power of Digital Transformation for B2B

Digital transformation in B2B is an urgent imperative, yet many grapple with its inherent complexities

Our latest report, 'Unlocking the Power of Digital Transformation in B2B,' draws on insights from VML experts and client partners, and a comprehensive survey of 1,500 B2B business leaders across the US, UK, China, Brazil, Mexico, India, Germany, and Netherlands, to reveal critical challenges and strategies to drive successful digital transformation outcomes.

Download 'Unlocking the Power of Digital Transformation in B2B':

With key actions underpinning all transformation areas under our lens, we address:

The leading factors for failure and how to avert them
The key reasons why third parties are needed at each transformation stage - and the skills being sought
AI - the #1 technology in demand today that's motivating 69% of transformers to redefine their strategies
Why cloud tech has changed the game for many transforming businesses
Why people are as crucial to transformation success as technology
The need to expect change and integrate agility across operations
The clear advantage in unlocking siloed assets and operations

Too many digital transformations fail - but AI and other technology advances are inspiring more successes:

At a Glance

37%

of B2B digital transformation projects fail. A strike rate close to 1 in 3 is not nearly good enough.

At a Glance

$7.7M

is the average cost for a digital transformation project in B2B.

At a Glance

69%

of transformers say AI has inspired them to revisit their transformation strategies.

Organizations are reliant on third parties to drive their transformations, but should get their house in order first:

At a Glance

81%

of B2B businesses are working with third-party partners on their transformation programs. The most demanded skill? AI.

At a Glance

59%

of B2B digital transformation projects start without a clear roadmap or end goal.

At a Glance

78%

agree that B2B digital transformation is as much about people as new tech. Too often the human element is overlooked.

Introduced by Bill Burkart

The report foreword is by Bill Burkart, the B2B Lead for VML in North America and one of the most respected B2B experts in the business. An integrated marketing executive with a wealth of experience and knowledge in B2B from digital demand generation and ABM to customer relationship management, Bill is a true master of his craft, with a passion for using his skills to help brands deliver on their transformation goals.