Unlocking the Power of Digital Transformation in Tech, Media & Telecoms (TMT)

In TMT, impactful digital transformation remains a formidable undertaking, intensified by continually emerging technologies and ever-increasing customer expectations.

Our latest report, 'Unlocking the Power of Digital Transformation in TMT,' synthesizes real-world insights from VML experts and a comprehensive survey of Technology, Media, and Telecommunications business leaders across the US, UK, China, Brazil, Mexico, India, Germany, and Netherlands. This analysis highlights the critical challenges and effective strategies for driving successful digital transformation outcomes across TMT sectors.

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With key actions underpinning all transformation areas under our lens, we address:

The leading factors for failure and how to avert them
The key reasons why third parties are needed at each transformation stage - and the skills being sought
AI - the #1 technology in demand today that's motivating 81% of tech transformers and 62% of media and telecoms transformers to redefine their strategies
Why cloud tech has changed the game for many transforming businesses
Why people are just as critical to transformation success as technology
The crucial factor of unlocking siloed assets and operations

Too many digital transformations fail - but AI and other tech advances are driving better outcomes:

At a Glance

38%

of digital transformation in TMT projects fail. A strike rate approaching 2 in 5 is not nearly good enough.

At a Glance

$10.6M

is the average cost for a digital transformation project across TMT.

At a Glance

81%

of tech transformers and 62% of media and telecoms say AI has inspired them to revisit their transformation strategies.

Organizations are reliant on third parties to drive their transformations, but should get their house in order first:

At a Glance

81%

of TMT businesses are working with third-party partners on their transformation programs. The most demanded skill? AI.

At a Glance

65%

of digital transformation projects across TMT start without a clear roadmap or end goal.

At a Glance

86%

agree that TMT digital transformation is as much about people as new tech. Too often the human element is overlooked.

Introduced by Alex Berni

The report foreword is by Alex Berni. Alex is VML's Global Vertical Lead for Technology, Media & Telecom, bringing over a decade of expertise in strategy and consulting. He's a seasoned leader, driving marketing and sales transformations from lead to close, with deep knowledge of partner ecosystems and cloud services.