Unlocking the Power of Digital Transformation by Sector

For many businesses, successful digital transformation remains elusive and the success rates of transformation programs have been notoriously low in recent years. So VML wanted to get an up-to-date view and cut through the noise to understand the pitfalls, and chart a course to improve transformation outcomes. To support this, we ran an independent survey across 4000+ business leaders in 8 markets, and sought the opinions and experiences of VML experts and client partners globally.

Now, we've gone deeper to look more closely at 5 industries, illuminating the unique dynamics within each and presenting the insights needed to truly unlock the potential of digital transformation programs:

CPG
B2B
Health & Pharma
Technology, Media & Telecoms
Automotive

Five industries under VML's lens of digital transformation:

CPG

Dive into the complex world of CPG digital transformation, where traditional models clash with agile innovation. With guidance from VML experts and client partners, we present crucial real-world insights into what's holding CPG businesses back, and pinpoint key areas of focus to dramatically improve your transformation program success rates.

B2B

Digital transformation in B2B presents distinct challenges, from extended buying journeys to complex stakeholder landscapes. In this report, aided by VML expert and client partner perspectives, we present real-world insights and actionable strategies to overcome common pitfalls and accelerate successful transformation in the B2B sector.

Digital Transformation Health and Pharma

Health & Pharma

VML presents a timely, data-backed guide to digital transformation in Health & Pharma, addressing the complex task of leveraging digital advancements for impactful patient and HCP journeys. Based on international research and expert insights, this report exposes critical challenges and offers strategic pathways to unlock the full potential of digital transformation.

Technology, Media & Telecoms

In the inherently digital TMT industry, the pressure for next-level digital experiences and journeys is immense, fueled by continually emerging technologies and escalating customer expectations. Discover VML's real-world insights, focus areas and strategies to significantly improve your success rates and unlock sustained growth in TMT.

Automotive

Architecting truly impactful digital transformation in automotive is a formidable, costly and essential undertaking, driven by relentless technological emergence and intensifying customer demands. This report cuts through the complexities, exposing the critical challenges and presenting the insights necessary to realize the potential of digital transformation.

Multi-sector view

Why do so many digital transformations falter? This condensed version of our multi-sector report reveals the challenges, failure points and success levers common to all industries we surveyed in 2025. The goal? To equip business leaders with the actionable insights necessary to dramatically improve the poor rates of success in digital transformation programs.