The Future 100: 2024

Entering 2024, economic challenges persist, leaving a majority of consumers worried about their financial future. Each generation faces unique hurdles: young adults grapple with homeownership, middle-class families struggle to build wealth, and older individuals confront longer retirements with uncertain finances. The critical query: How can financial services brands become credible partners for their customers?

Discover the latest finance trends!

Key Finance Trends

The identity economy

A new economy is forming around digital personas and for content creators and influencers, digital personas can offer unprecedented reach and scale. It seems inevitable that digital clones will become part of our everyday. For now, at least, flesh and blood humanity retains the advantage where artistry is concerned.

Why it's interesting

Digital personas offer cost-effective and flexible ways for brands to engage talent, though it’s worth noting that the human still carries a premium with audiences.

Omnilingual tech

Instant translation tools create a global village as AI software is unlocking the power of speech in almost any language. Translation technology like this offers brands, content creators, influencers, and educators the potential to accelerate revenue by unlocking a truly global audience for the first time.

Why it's interesting

For companies and brands, AI translation will usher in a new age of global engagement, enabling them to speak freely to any audience without a clunky translation process.

Intentional communities

More people are living alone or in single-parent households, especially in the US and UK. Despite this trend, loneliness and high housing costs are increasing. Intentional communities are emerging as a solution, providing mutual support, enrichment, and companionship in a broader sense of family.

Why it's interesting
The definition of "family" is evolving as more people opt into communities that provide mutual support and connection. As intentional communities grow, brands need to consider how they cater to and depict the future household.