NUANCES, NO FILTER

No filters, all nuance, straight from the heart of Mexican Gen Z.

Brands think they know us, but for 70% of Mexican Gen Z, they all feel the same because they rely on stereotypes. We want to be known and seen as Human First, not just another target demographic.

This is a self-study, backed by reports, surveys, trends, qualitative and quantitative analysis, AI (with the WPP network's most powerful tools), and our own life experiences. All to reveal the nuances that define how we consume and see the world.

Nuances, No Filter

A Report from the POV of Mexican Gen Z

WE SHAPE CULTURE, SET TRENDS, AND WILL REINVENT THE RULES OF CONSUMPTION FOR THE NEXT 25 YEAR

Trendy Girls

At a Glance

Discover that among the cringey, stereotyping brands, there are some that actually get the vibe.

At a Glance

Shift your perspective to see us as nuanced individuals shaped by our unique context.

At a Glance

Learn the basics (and not-so-basics) of Mexican Gen Z to create genuine connections.

38 million Mexicans will define consumption for the next 25 years.

WE ARE NOT ALL THE SAME, AND WE ARE MULTIFACETED

46% don't feel represented by brands. Stop assuming and check yourself: Does your communication reflect reality and diversity, or just another stereotype? Disclaimer: 67% live by a "do what I can with what I have" reality.

DELULU HUMOR, LOCAL REFERENCES, AND REMIX CULTURE

We take everything we can, mix it up, and reinvent it to make sense of life in this chaotic world. If you don't get our vibe, your message feels fake. Avoid the cringe.

Journey? He´s dead

We’ve assigned new value to what we consume because everything is a performance. We go from inspiration to purchase in an instant, and AI is our co-pilot. If your experience isn't seamless, fast, and frictionless, it's a thank you, next.