Data Readiness: The Key to AI Growth & Business Transformation
To drive agile business transformation and AI growth, this Unlock whitepaper explores how success hinges on clean, connected and accessible data
The Future of AI Shopping
VML's new Unlock whitepaper reveals how agentic AI like Amazon Rufus is redefining digital shopping and lays out the steps to win in conversational commerce
Today, AI-powered shopping assistants like Amazon Rufus are transforming product discoverability and conversion in the era of agentic AI.
According to VML’s Future Shopper 2025 report, 48% of consumers are excited about a world where their AI can talk to a brand’s AI to get them the products they want, and 47% of consumers love how retailers are starting to use AI. Amazon Rufus is redefining digital shopping by making it more conversational, personalized and efficient – rapidly accelerating the AI-powered future of commerce.
Our new whitepaper "Beyond the Search Bar: How AI Assistants like Rufus are Redefining the Future of Digital Shopping" lays out the steps for brands to adapt their content strategies to win in the era of agentic AI.
Download our "Beyond the Search Bar" whitepaper
A roadmap for agentic AI success
Our whitepaper provides a strategic framework for AI optimization for brands where you'll discover:
- How agentic AI like Amazon's Rufus acts as a new gatekeeper in AI product discovery
- Actionable steps to structure product data and visual content for conversational AI
- Strategies to leverage customer reviews to increase visibility within AI recommendation engines
- Key trends shaping the future of digital shopping, from autonomous agents to hyper-personalization
Get answers to your key questions
Download the guide for answers to pivotal questions including:
What is agentic AI and why is it a threat to unprepared brands?
Unlike passive AI that waits for a prompt, Agentic AI systems act autonomously on behalf of users to discover, negotiate, shop and buy. These AI assistants are becoming the new gatekeepers between you and your audience. Brands not equipped for this shift remain vulnerable and invisible in the new landscape of Generative Engine Optimization (GEO).
For more on the future of Agentic AI, download our Unlock whitepaper "Have My Agent Call Your Agent: Winning the Machine-To-Machine Marketing Future."
How is AI truly redefining the customer shopping journey?
The journey is moving beyond the static search bar into dynamic, interactive dialogues. Instead of searching, customers are now asking. This shift requires a complete rethinking of how product information is presented, from the landing page all the way to checkout. With our whitepaper, learn how to adapt to this new dialog-centric paradigm to maintain visibility and competitiveness.
How can my brand optimize its content to win in the era of AI assistants?
Success is no longer just about SEO keywords – it's about narrative and structure. It means transforming a simple product feature into a solution that addresses a customer's pain point, making it more likely to be recommended by an AI assistant. The whitepaper provides a complete framework with before-and-after examples for creating content that wins with both human shoppers and AI shopping assistants.
Let's talk
Contact VML today to schedule a GEO audit to analyze your website's readiness for AI search engines and explore VML’s suite of AI commerce solutions designed to future-proof your brand for the era of agentic AI.
