Prime Day 2025: How smart strategy and AI took centre stage
While deals and discounts were flying fast, what really stood out this year was how smart strategy and AI-powered insights separated the leaders from the rest.
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For Arriana Yiallourides “It’s No Longer About Selling Ideas, It’s About Creating Them Together”
The director of business development at VML North America on the timeless “human-first-approach” and the valuable lessons from working abroad
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Report: Search Trends For The Rest of 2025 (And Beyond)
VML search experts share their predictions and recommendations around AI search, chatbots and more to future-proof your SEO strategy for 2025 and beyond.
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The Personalization Paradox: Delivering Genuine Value
Exploring why personalization often disappoints consumers, and how to move beyond generic upselling to deliver tangible, genuine benefits
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Instant Gratification: The Two-Hour Economy
Exploring the rise of the two-hour economy and why lightning-fast fulfilment and frictionless experiences are crucial for omnichannel success
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