Waterless beauty, ecopolitics and more
Meme campaigning, democratic art, interactive education.
Read Article Insights
Insight
Insight
Melinda Lauw, co-creator and creative director, Whisperlodge
"We do everything on our phones. It's not a far step to say, 'I'm going to get my relaxation and intimacy online now, too.'"
Read Article 
Insight
Second cities
Tourism is breathing new life into second cities, helping to preserve and celebrate unique cultures.
Read Article 
Insight
On the Water's Edge, the eco gender gap and more
Woke luxury, emoji jackets, sustainability school.
Read Article 
Insight
Super Bowl 2020
The ads from Super Bowl LIV echo a cultural desire to reflect on our progress at the turn of the new decade.
Read Article 
Insight
Julie DeTraglia, Vice President & Head of Research and Insights, Hulu
"When you look at it, it's a night of prime time which [viewers] are just programming themselves."
Read Article 
Insight
Carbon credit
New services are yoking environmental ideals to spending habits, incentivizing consumers to act sustainably.
Read Article 
Insight
Heritage on the Edge, gaming tourism and more
Ethical advertising, intimacy coordinators, secondhand screen time.
Read Article 
Insight
Docu-tainment rising
Across industries, documentaries are being elevated as premier content for a class of truth-seeking consumers.
Read Article 
Insight
Carless cities
Plagued by congestion and pollution, urban hubs are banning cars to make the city of the future more livable and human-centric.
Read Article 
Insight
Gacha Gacha, carbon neutral neighborhoods and more
Tik Tok politicians, varsity Fortnite, gestural payments.
Read Article 
Insight
CES 2020: Key trends
From "living organism" cars to AI assistants, CES 2020 demonstrated that the tech industry is more human-centric than ever.
Read Article 
Insight
The Future 100: 2020
Our annual forecast of 100 trends to watch in the coming year.
Read Article Other Insights
Insight
Trends Report: Key Takeaways for Pharma from Cannes 2025
Cannes Lions 2025 moved beyond traditional functional messaging to embrace bold creativity and human (patient focused) approaches.
Read Article 
Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
Read Article 
Insight
Cannes Lions 2025: Unbounded creativity
The Mad Men era is over as new powers emerge
Read Article 
Insight
Cannes Lions 2025: Ones to Watch
VML's top picks to help you navigate the key marketing and advertising talk tracks
Read Article