Insights

Insight

How to Turn an Internship Into a Career Launchpad

Rialene Nel joined VML on a learnership after winning a student showcase. Now she has a full-time job at the agency.

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Insight

Haute fruit

For consumers in the West, fruit is getting a luxury glow-up – echoing a prestige it already holds in Asia.

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Insight

Dining sanctuaries

Restaurants are serving up introvert-friendly hospitality.

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Insight

Prime Day 2025: How smart strategy and AI took centre stage

While deals and discounts were flying fast, what really stood out this year was how smart strategy and AI-powered insights separated the leaders from the rest.

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Insight

Teenage media

Young readers are proactively creating and embellishing their own news sources catered to their generation’s evolving needs and interests.

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Insight

Miniature cocktails

Mini mixology is growing in popularity as appetites favor a less is more approach to drinking.

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Insight

Faith, redesigned

Cool, new religion is connecting and healing Gen Zers.

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Insight

Banking Sector Challenges 2025

New landscape of banking in Latin-America

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Insight

Unsmart interfaces

From automotive to interiors, manufacturers are reverting to simple and tactile controls.

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Insight

The Kids Aren't Buying It

They’re searching for something solid in a world that feels adrift...

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Insight

Downsized dining

Restaurants reinvent menus for shrinking appetites

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Insight

Ready Player… Brand? Games are the Next Big Thing in Marketing

Leader boards. Loyalty points. Badges. Gamification has its place, but it’s starting to feel like everyone’s using the same dusty playbook.

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Insight

Humble Branding: Cutting Through the Noise with Authenticity

For decades, marketing thrived on puffed-up promises, exaggerated claims, and over-the-top bravado. But times have changed.

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Insight

When AI Goes Rogue: Why Your Campaigns Depend on Data Integrity

AI drives modern marketing, optimising content, targeting audiences and shaping creative decisions. But what happens when flawed inputs lead it astray?

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