VML has been named Network of the Year at the 2025 4A’s Jay Chiat Awards, recognizing the agency’s strategic strength across markets and disciplines.

The announcement was made Oct. 6 at the Jay Chiat Awards gala in New York. The awards, now in their 28th year, celebrate the best in strategic thinking and the role strategy plays in shaping work that drives results.

VML also collected seven additional awards across its offices. Highlights include the Grand Prix and Gold in Nonprofit/Social Cause Strategy for “Finding Juliette” by VML Belgium for Child Focus. The campaign used artificial intelligence to imagine missing children as they might look today, providing families and the public with updated images to aid in searches.

In addition to the Grand Prix, VML earned three Golds, one Silver and two Bronze awards across categories including Brand Pivot, Experiential, Gaming, and Nonprofit/Social Cause.

VML’s Winning Work at the 2025 Jay Chiat Awards:

Finding Juliette

"Finding Juliette" by VML Belgium for Child Focus

  • Grand Prix
  • Gold in Nonprofit/Social Cause Strategy
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Mayo Cat

"Mayo Cat" by VML New York for Hellmann's

  • Gold in Brand Pivot Strategy
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Unsilence the Crowd

"Sela Sound Shirt" (aka "Unsilence the Crowd") by VML UK for Sela x Newcastle United

  • Gold in Experiential Strategy
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Frosty Fix

"Frosty Fix" by VML Kansas City for Wendy's

  • Silver in Experiential Strategy
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This Is Not a Game

"This is Not a Game" by VML Mexico City for Movistar

  • Bronze in Gaming Strategy
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Napkins of Rights Hero

"Napkins of Rights" by VML U.S. for FIC

  • Bronze in Nonprofit/Social Cause Strategy

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