4As Jay Chiat Awards Names VML Network of the Year
VML has won Network of the Year and six medals across multiple offices from around the world at the 2025 Jay Chiat Awards
- Published Date
- Oct 08, 2025
VML has been named Network of the Year at the 2025 4As Jay Chiat Awards, recognizing the agency’s strategic strength across markets and disciplines.
The announcement was made Oct. 6 at the Jay Chiat Awards gala in New York. The awards, now in their 28th year, celebrate the best in strategic thinking and the role strategy plays in shaping work that drives results.
VML also collected seven additional awards across its offices. Highlights include the Grand Prix and Gold in Nonprofit/Social Cause Strategy for “Finding Juliette” by VML Belgium for Child Focus. The campaign used artificial intelligence to imagine missing children as they might look today, providing families and the public with updated images to aid in searches.
In addition to the Grand Prix, VML earned three Golds, one Silver and two Bronze awards across categories including Brand Pivot, Experiential, Gaming, and Nonprofit/Social Cause.
VML at 4A's Stratfest
At the 4A’s Stratfest, Daryl Giannantonio, CSO New York, and Justin Luk, Group Strategy Director, share the story of “Mayo Cat” – how Hellmann’s revitalized its brand by shifting from a mere condiment to a food-saving ingredient. By using humor to combat Food Waste and engage a Millennial audience, the campaign resulted in impressive sales growth and increased brand differentiation.
VML’s Winning Work at the 2025 Jay Chiat Awards:
"Napkins of Rights" by VML U.S. for FIC
- Bronze in Nonprofit/Social Cause Strategy
