ADC Awards 2025 Recognize VML With Multiple Honors Across Film, Design, and Experiential

VML received multiple honors at the 2025 ADC Annual Awards, announced May 14 at Gotham Hall in New York City. Hosted by The One Club for Creativity, the ADC Awards celebrate global excellence in craft and innovation across advertising, design, and creative communications.

Among this year’s standout wins was Scholz & Friends’ "The 100th Edition" for Frankfurter Allgemeine Zeitung, which received the Designism Cube in the Design for Good category — an honor reserved for work that drives positive social impact.

The recognition extended across several VML offices and specialties, reflecting the depth and diversity of work across the network.

• VML Mexico City earned two Gold Cubes for its campaign "This is Not a Game" for Movistar, honored in video direction and overall video advertising. The campaign also picked up additional Silver and Bronze awards for craft and cinematography.
• Scholz & Friends, a VML company, was also recognized across multiple campaigns. “The 100th Edition” additionally earned Gold in Design for Good, along with Silver and Bronze accolades in press, art direction, photography, and brand design. The agency’s work for TERRE DES FEMMES and the Berliner Philharmonie was also honored.