From ADC Gold to Purposeful Campaigns: 13 Wins for VML

VML has earned an impressive 13 awards across the  ADC Awards and for its impactful campaigns, “Painvisible” and “Friedreich & I.”

At the ADC Awards, hosted by The One Club for Creativity, VML took home 4 Gold Cubes, 6 Silver Cubes, 1 Bronze Cube, and 2 Merit awards. The ADC Awards celebrate global excellence in craft and innovation across advertising, design, and creative communications, and VML’s work stood out for its bold ideas and exceptional execution.

VML’s “Painvisible” campaign earned 11 honors for its compelling approach to raising awareness about the often-unseen struggles of living with chronic pain. Through striking visuals and powerful storytelling, the campaign resonated with audiences by shedding light on the hidden realities faced by those enduring chronic pain, sparking meaningful conversations and driving advocacy on a global scale.

Separately, VML’s “Friedreich & I” campaign, which focused on the personal stories of individuals living with Friedreich’s Ataxia, received 2 awards. This impactful piece of work used intimate narratives and innovative creative techniques to highlight the challenges and resilience of those affected by the rare genetic disorder, fostering greater understanding and empathy among audiences.