"The Beko Inheritance" by VML UK and Germany for Beko
- Gold in Media: Print
- Gold in Media: Media Campaign (Over $1M)
- Bronze in Advertising: Online Video — Long Form
Drumroll, please
VML honored with more than three dozen accolades at The Drum Awards, including a Grand Prix, two Chair's Awards, 15 Golds
- Published Date
- Nov 15, 2024
VML received more than three dozen recognitions at The Drum Awards Festival across a range of categories and creative disciplines.
The network's achievements include a Grand Prix, two Chair's Awards, 15 Gold, 14 Silver, and seven Bronze.
The Drum Awards Festival, held from November 4-14, honored outstanding work, companies, and individuals in marketing and media.
With a 700-member global jury, the awards recognize creativity and strategic excellence across all sectors, disciplines, and channels.
Grand Prix in Experiential and Chair's Award in PR
Taking home the top honor in Experiential, the Grand Prix, is Sela for its innovative project "Unsilence the Crowd" with Newcastle United. The work also received a Chair's Award in PR. Created by PRISM Sport + Entertainment, a VML company, the work was built on the belief that football is an experience meant to be felt, not just seen. Leveraging St. James’ Park stadium’s renowned atmosphere, Sela partnered with technology provider CuteCircuit to develop haptic-enabled replica NUFC shirts that transform stadium noise into real-time touch sensations. This groundbreaking approach allowed deaf fans and fans with hearing loss to feel the game’s energy, as the entire soundscape was translated into a sequence of tactile pulses across the torso, bringing the stadium experience to life in an entirely new way. Watch the video below to see how Sela and Newcastle United set a new standard for inclusivity in sports.
"Unsilence the Crowd" by PRISM Sport + Entertainment, a VML company, for Sela
- Grand Prix in Experiential
- Chair's Award in PR
- Gold in Experiential: Community-Focused Experience
- Gold in Experiential: In Person (1-1000)
- Gold in Experiential: Sports
- Gold in Experiential: Open Air Experiential Activation
- Gold in Social Purpose: Content for Good
- Gold in Media: Sponsorship
- Gold in Media: Sport
- Gold in PR: Innovation
- Silver in Experiential: Integrated Experiential Activation
- Silver in Social Purpose: Experience for Good
- Silver in Social Purpose: PR for Good
- Silver in Social Purpose: Video & Film
- Silver in Design: Technical Achievement
- Silver in Media: Content
- Silver in PR: Sports
- Silver in Content: Sports
- Silver in Content: Video and Film
- Bronze in Social Purpose: Brand Partnership
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Chair's Award in Experiential
VML is proud to receive the Chair's Award in Experiential, selected by jury head Wendy Kupsis Robino, Senior Vice President of Marketing Events & Regional Publicity at Warner Bros Pictures, for the impactful "Waiting to Live" campaign with NHS Blood & Transplant, which helped reduce organ transplant wait times for children.
233 dolls, representing 233 individual children on the waiting list, were installed in hospitals and GP surgeries all over the UK, providing a contextually relevant healthcare environment to reach parents. Visitors were able to scan a QR code to learn more about the children’s stories and register as organ donors.
"Waiting to Live" by VML UK for NHS Blood & Transplant
- Chair's Award in Experiential
- Gold in Advertising: Creative Innovation
- Gold in Experiential: Breakthrough Event
- Gold in Social Purpose: Integrated Campaign — Not For Profit
- Gold in Social Purpose: Public Awareness
- Silver in Experiential: Government or Public Sector
- Silver in Social Purpose: Government or Public Sector
- Bronze in Advertising: Integrated Campaigns
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VML's winning work at the Drum Awards Festival also includes:
