Quadruple Pride at FIAP 2025

VML Mexico was recognized as "Agency of the Year," and VML Argentina and VML Uruguay were named "Best Agency of the Year" in their respective countries.

With over fifty years of history, the Ibero-American Advertising Festival continues to consolidate itself as the great benchmark for Ibero-American creativity: a space where talent, innovation, and a vision for the future converge. The FIAP 2025 Live Gala – held within the framework of Advertising Week LATAM in Mexico City – was an unforgettable night for the Ibero-American creative industry.

In this setting, VML was chosen as the #1 Network in LATAM – reaffirming its regional leadership and its commitment to creativity that drives real results for brands and communities – while VML Mexico was distinguished as "Agency of the Year," and VML Argentina and VML Uruguay were named "Best Agency of the Year" in their respective countries.

What we achieved at FIAP 2025 is a reflection of a creative culture based on passion and love for what we do. Being Agency of the Year and, at the same time, seeing our network crowned as Network of the Year, speaks to a model that works because it puts creativity at the center. I am very happy that the offices in Argentina, Uruguay, and Mexico achieved this great accomplishment together. Teamwork will always be the way,

Luis Madruga Enríquez

Chief Creative Officer of VML Latam

VML Mexico's work, "Thanks for Coke-Creation" for Coca-Cola, became one of the most awarded campaigns of the festival and a symbol of collaboration between brand, community, and creativity, crowned with two Grand Suns, five Golds, and one Silver. Meanwhile, "This is Not a Game" for Movistar earned them 3 Golds, 3 Silvers, and 2 Bronzes.

VML Argentina's recognition was thanks to its solid performance with campaigns that combined purpose, social impact, and cultural vision: "Game Guardian" (Movistar) 1 Gold and 4 Silvers; "Undeleted" (Dove): 4 Silvers and 1 Bronze; "Ignora Responsablemente" (Movistar) 1 Silver and 1 Bronze; and "Ludopatía" (Movistar) 1 Bronze.

VML Uruguay's success came from its work for Tata, with the campaign "The Rewards Bag," which obtained 1 Gold, 1 Silver, and 1 Bronze, demonstrating the power of local ideas with global resonance.

Completing the list, "Divine Donation" (Solca Ecuador) was recognized with 1 Silver, reaffirming creative consistency across the region.

VML's performance at FIAP 2025 reaffirms a conviction that runs throughout the entire network: when brands create from culture, with purpose and human connection, ideas transcend borders