Mexico City – In an environment where technological disruption is the new normal, VML stood out as a strategic Salesforce partner during the Agentforce World Tour CDMX, held last week. This event brought together business leaders and technology experts to explore how brands can thrive in the age of artificial intelligence (AI).

Under the theme "How do brands face disruption in the AI era?", VML presented a comprehensive vision of digital transformation, emphasizing that it's not just about technology, but about transforming organizational cultures, empowering people, and adopting a future-oriented mindset. From their exclusive Meet & Greet Executive Lounge, VML facilitated strategic conversations with business leaders about navigating a competitive and systemic environment, sharing innovative approaches to develop real advantages through key capabilities within the Salesforce ecosystem.

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Future Ready Framework: Data and Culture-Based Transformation

At the core of VML's proposal was the Future Ready framework, developed in partnership with MIT, which demonstrates that companies balancing customer experience and operational efficiency achieve up to 26% more revenue and 19% higher profitability compared to their competitors. This model comes to life through integration with Salesforce solutions, enabling the real-time activation of data, connection to channels, and orchestration of personalized experiences at scale.

"At VML Enterprise Solutions, we strive to be the most important partner for our brands every day, through a transformation approach that integrates technological expertise, consulting services, and creative excellence," stated Alejandro de Luis, Chief of Enterprise Solutions at VML Mexico.

During the event, VML highlighted three fundamental pillars to accelerate digital transformation:

  1. Real-time data activation through Salesforce Data Cloud, enabling anticipation of customer needs;
  2. Development of intelligent and regionalized commerce, integrating operations across countries while respecting local contexts; and
  3. Implementation of loyalty programs designed to monetize data and maximize customer lifecycle.

Success Stories: Innovation in Action

Attendees also learned about real transformation cases led by VML and Salesforce, including:

  • Nestlé Mexico: AI-based conversational agent via WhatsApp, capable of responding in real-time with personalized recipes based on available ingredients at home.
  • Calidad Pascual: Implementation of Salesforce Data Cloud to unify and activate data in a cookieless environment, achieving a 360° consumer view.
  • Camino Real: Creation of a fully operational digital loyalty program in just 12 weeks, integrating Salesforce Loyalty Management, Marketing, and Service Cloud to eliminate manual processes across the hotel chain.

VML's participation in the Agentforce World Tour CDMX reaffirmed its commitment to accompanying brands in designing a more connected, empathetic, and competitive future. By integrating strategy, creativity, and technology, VML continues to position itself as a key ally in the digital transformation of organizations in Mexico and Latin America.

"At VML, we create genuine relationships. Relevance is achieved by understanding the consumer and leveraging technology to scale the business. Are you future ready?" commented Santiago Cantalejo, Loyalty & Consulting Director at VML.

Contact us for more information about how VML can help your organization become "Future Ready."

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