"Abuela Tag Reader" by VML Chicago for Ensueño
Gold in Single-Retailer Program: Supermarkets
VML continues to set the standard for marketing effectiveness, earning top honors at the prestigious Effie US Awards 2026. Recognized as the #2 Most Effective Agency Network and #3 Most Effective Agency Office, VML’s achievements reflect the power of creativity and collaboration in delivering results that matter.
This year’s Effie US Awards celebrated campaigns that made a measurable impact, and VML is proud to have partnered with leading brands to create award-winning work across a variety of categories. These wins underscore VML’s relentless commitment to delivering impactful, innovative campaigns that drive success for our clients across diverse industries and categories. Together, we’re proving that creativity and effectiveness go hand in hand.
"Abuela Tag Reader" by VML Chicago for Ensueño
Gold in Single-Retailer Program: Supermarkets
"Sour Translator" by VML New York for Mondelēz International
"Orange Cream Walmart Launch" by VML for Coca-Cola
Silver in Single-Retailer Program: Mass Merchants
"SubReddit Hunt" by VML Dallas for the U.S. Navy
Silver in Social Media - Services / Digital
"Be There With Care" by VML for Haleon
"Defense Codes" by VML for Haleon
Bronze in Seasonal/Event: Products
"Coffee Mate Cold Foam My Drink" by VML for Nestlé
Bronze in Single-Retailer Program: Mass Merchants