U S Effie wins 1

VML continues to set the standard for marketing effectiveness, earning top honors at the prestigious Effie US Awards 2026. Recognized as the #2 Most Effective Agency Network and #3 Most Effective Agency Office, VML’s achievements reflect the power of creativity and collaboration in delivering results that matter.

This year’s Effie US Awards celebrated campaigns that made a measurable impact, and VML is proud to have partnered with leading brands to create award-winning work across a variety of categories. These wins underscore VML’s relentless commitment to delivering impactful, innovative campaigns that drive success for our clients across diverse industries and categories. Together, we’re proving that creativity and effectiveness go hand in hand.

An Abuela sitting between two laundry machines in a vibrant laundry room, offering a humorous and relatable laundry tip: 'Wash on delicate... delicate, mijito, just like your generation,' with Ensueno fabric softener displayed on the washing machine.

"Abuela Tag Reader" by VML Chicago for Ensueño

  • Gold in Single-Retailer Program: Supermarkets

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Sour Translator

"Sour Translator" by VML New York for Mondelēz International 

  • Gold in Single-Retailer Program: Supermarkets
  • Silver in Experiential Commerce Marketing
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Image that says we all scream for orange cream with person holding an orange cream coca-cola can

"Orange Cream Walmart Launch" by VML for Coca-Cola

  • Silver in Single-Retailer Program: Mass Merchants

SubReddit Hunt

"SubReddit Hunt" by VML Dallas for the U.S. Navy

  • Silver in Social Media - Services / Digital

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Image with a seated person holding another person's hand that says be there with care haleon

"Be There With Care" by VML for Haleon

  • Silver in Multi-Brand Shopper Solution
  • Bronze in Multi-Brand Shopper Solution
Image of a football player walking out of a tunnel with the words TUMS Nexium Defense Codes Walmart overlaid.

"Defense Codes" by VML for Haleon

  • Bronze in Seasonal/Event: Products

Image of a can of Coffeemate cold foam creamer

"Coffee Mate Cold Foam My Drink" by VML for Nestlé

  • Bronze in Single-Retailer Program: Mass Merchants

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