“This is Not a Game” by VML Mexico for Movistar: An initiative addressing digital safety for minors, raising awareness about the risks in online gaming environments.
With 26 awards, including 6 Grand Prix, VML Mexico strengthens its creative leadership in the national advertising industry at the Círculo de Oro Festival
VML Mexico has again been recognized as Agency of the Year at the 34th edition of the Círculo de Oro Festival, achieving this prestigious title for the seventh consecutive time. This accomplishment reaffirms its position as a country's creative industry leader.
In this edition, the agency received a total of 26 awards across 15 different categories, including
- 🥇 16 Gold
- 🥈 2 Silver
- 🥉 2 Bronze
- 🏆 6 Grand Prix
The Círculo de Oro Festival is one of the most important events in the Mexican advertising industry, celebrating and rewarding creative excellence across various categories.
VML Mexico's continued success in this competition highlights its dedication and ability to innovate in a constantly evolving market.
This recognition reflects not only the agency's creativity but also the strategy and commitment to our clients. We are proud to contribute to the development of campaigns that generate a significant impact on society and the market.
Héctor Fernández
CEO of VML Mexico
Among the most notable campaigns are:
"Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR for The Coca-Cola Company: A campaign celebrating how consumers and small business owners have reinterpreted the iconic Coca-Cola logo, integrating it into the visual identity of their local businesses.
"Dancing Washers" by VML for Whirlpool: A digital activation inviting users to share videos of their old washing machines "dancing," offering discounts on new models based on the recorded movement.
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