DAD Awards
VML NY named Agency of the Year at the D&AD Awards

VML New York has been named Agency of the Year at the prestigious D&AD Awards, highlighting the office’s leadership in creativity and innovation. Meanwhile, VML collectively achieved a remarkable haul of 35 Pencil wins and 35 shortlisted entries, totaling 70 recognitions across the network. The agency was awarded four Yellow Pencils, 15 Graphite Pencils, and 16 Wood Pencils, showcasing diverse capabilities across various categories.

The D&AD Awards, renowned for celebrating creative excellence in design and advertising, are highly respected in the industry. A Pencil from D&AD is recognized globally as the ultimate creative accolade, entered and attended by the best from around the world.

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Standout entries from VML included innovative campaigns such as "OREOCodes" for Mondelez and "Life Extending Stickers" for MAKRO, which were among those earning the highest honors of Yellow Pencils. These campaigns demonstrated exceptional creativity and effectiveness, aligning brand messages with consumer engagement in unique ways.

The recognition of VML New York as Agency of the Year underscores the office's commitment to pushing creative boundaries and delivering impactful results. At the same time, VML’s collective success at the D&AD Awards highlights the network's consistent performance and strategic insight across a spectrum of digital and traditional media platforms.

As the industry continues to evolve, VML and its New York office remain at the forefront, embracing new challenges and setting benchmarks in creativity and innovation. The performances at the D&AD Awards not only enhance the reputation of VML and VML New York within the global creative community but also set the stage for future endeavors in advertising and beyond.

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VML's winning work includes:


"OREOCodes" by VML Commerce New York for OREO won two Yellow Pencils, six Graphite Pencils, and two Wood Pencils

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Life Extending Stickers 16x9

"Life Extending Stickers" by VML Colombia for MAKRO won a Yellow Pencil, three Graphite Pencils, and three Wood Pencils

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"#UnplasticIndia" by VML India for Times of India won a Yellow Pencil and two Wood Pencils

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Waiting to live KV1

"Waiting to Live" by VML UK for NHS Blood and Transplant won two Graphite Pencils and three Wood Pencils

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"Heinz x Absolut Tomato Vodka Pasta Sauce" by VML Spain for Kraft Heinz won a Graphite Pencil

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Dont Delete Menu 600x450

"Don't Delete Menu" by VML Commerce New York and Argentina for Wendy's won three Graphite Pencils

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VML Spain Test Betico

"Test Bético" by VML Spain for Real Betis Football Club won a Wood Pencil

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"Rip Curl Virtual Pro" by VML Sydney for Rip Curl won a Wood Pencil

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Call Glenn Hero Image

"Call Glenn" by VML Belgium for Child Focus won a Wood Pencil

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Blood Fertilizer Hero

"Blood Fertilizer" by VML India for Unipads won a Wood Pencil

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Tip Time website cover photo

"Tip Time" by VML Riyadh for Hungerstation won a Wood Pencil

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