The Hidden Eye Test leads VML’s 10-honour night at Cairns Crocodiles

Two very different ideas. Both hard to ignore.

Published Date: May 15, 2026

ANZ Campaign of the Year

The Hidden Eye Test – 1001 Optometry x VML

10

Total honours

2

Gold

3

Silver

4

Bronze

1 / 2

A strong showing for work that did things differently.

The Hidden Eye Test took out ANZ Campaign of the Year and eight medals, with Commuter Camo adding Bronze. Two very different ideas. Ten honours. One brilliant night at the Crocs.

Check out the Winning Work

Commuter Camo

Empowering Aussies to reclaim their precious commute "me time" with invisibility breakwear

The Hidden Eye Test

A world-first campaign reveals vision issues in real-time

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