VML takes home ANZ Campaign of the Year at Cairns Crocodiles

The crocs were out in force for VML at this year’s Cairns Crocodiles, with the agency picking up 10 medals across six categories.

1001 Optometry’s The Hidden Eye Test was named ANZ Campaign of the Year, alongside Gold wins in Effectivenessand Retail Campaign, Silver in Direct, AI Craft and AI Innovation Campaign, and Bronze across Media, Experiential & Activations and Retail Media Campaign.

VML also picked up Bronze for KitKat’s Commuter Camo in FMCG Campaign.

Across eye tests, AI, retail, commuter camouflage and chocolate breaks, it was a night that celebrated the kind of work we love most: smart, strange, effective and deeply human.