VML Victorious at Gerety Awards

VML awarded Global Network of the Year and honored with 58 recognitions at the Gerety Awards

Published Date: Sep 10, 2024

VML has been named Global Network of the Year at the Gerety Awards, which celebrates advertising that resonates most with a female audience. This recognition underscores VML's leadership and impact on the global advertising stage.

In addition, the VML network has been honored with 58 recognitions, including two Grand Prix, five Gold, five Silver, eight Bronze and 37 shortlists.

Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever," the Gerety Awards celebrate the best in advertising — all advertising, not just advertising made for women — through the female lens. This year, more than 200 judges from 47 countries that participated.

VML's winning work at the Gerety Awards includes:

"The 100th Edition" by Scholz & Friends Germany for Frankfurter Allgemeine Zeitung won two Grand Prix and Gold

"This is Not a Game" by VML Mexico for Movistar won two Gold, two Silver, and two Bronze

"Absurd Promises" by VML Argentina for ASDRA won Gold and Silver

"Waiting to Live" by VML United Kingdom for NHS Blood and Transplant won Gold and Silver

"Happy Ramadan" by Scholz & Friends Hamburg for McDonald's won Gold

"For Them" by VML France for MANE and Esthétique du Combat won Silver and Bronze

"Blokequet" by VML New Zealand for Yeastie Boys for I am Hope Foundation won Bronze

"It's Your Choice" by VML Poland for the Batory Foundation won Bronze

"Support Belt" by VML US for Ford Motor Company won Bronze

"Tennessee Playcation" by VML US for Tennessee Department of Tourist Development won Bronze

"World Unseen" by VML UK for Canon won Bronze

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