KitKat
The KitKat Heist
Stolen KitKat: Turning Sweet Disaster into Global Triumph
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About Us
VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.
With the interconnectivity of world-class brand experience, customer experience and commerce capabilities, VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.
VML connects a global network of over 26,000 people across 55+ markets.
Our Work
Nestlé
Little Breaks
Finding the world's tiniest, most peaceful breaks, hidden in plain sight
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Diageo
Guinness Extra
Celebrating the extraordinary passion of Premier League fans who follow the games from afar
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Batiste
Pass the Batiste
The global brand platform refreshing perceptions dry shampoo - from an oily hair quick fix to a range of benefits.
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Our Office
Insights
Insight
The Future 100: Health Trends & Insights 2026
From the precision revolution to AI caregivers and systemic resilience, Health Futures delivers 10 trends to guide your strategy in the year ahead
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Insight
The Future 100: Electronics Trends & Insights 2026
VML's Future 100 vertical cut reveals our 10 leading trends for the year ahead including ambient computing, AI-powered hardware and intentional design
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Insight
The Future 100: Luxury Trends & Insights 2026
VML's Future 100 vertical cut features our top 10 trends including Monumental luxury, Wellbeing status and Shared luxury to guide your 2026 strategy
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Insight
The Future 100: Lifestyle Trends & Insights 2026
VML's Future 100 vertical cut on leading Lifestyle trends for the year ahead includes key insights on wellbeing, social health and conscious consumption
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In The Press
VML Wins Global Generali Account
VML will spearhead the account with a central retained team, based in the UK and Italy
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News
VML Celebrates Wins at PHNX Awards 2026
Creative Excellence: VML Secures 3 Golds, 2 Silvers, and 1 Bronze Across Four Offices
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In The Press
KitKat Celebrates 70 Years of Taking Breaks
The 'Little Breaks' OOH campaign has been created by VML UK alongside WPP Media
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In The Press
Guinness Spotlights Global Premier League Fans in New ‘Guinness Extra’ Films
VML UK’s first above-the-line work for Guinness highlights the passion and matchday rituals
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