Generali
Here. Now.
Redefining the role of insurance.
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About Us
VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.
With the interconnectivity of world-class brand experience, customer experience and commerce capabilities, VML is equipped to support clients on creative brand growth strategy and transformation initiatives, all powered by deep data, marketing technology, and platform expertise.
VML connects a global network of over 26,000 people across 55+ markets.
Our Work
Duracell
Bitter Truths
A bold child safety campaign using innocent illustrations to deliver a message too bitter to ignore.
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Diageo
The Cocktail of Dreams
Crafting bespoke cocktails from dreams using neuroscience.
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Our Office
Insights
Insight
Cannes Lions 2025: Key Trends
Boundless creative possibilities were unleashed at Cannes Lions, with human touch taking center stage
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Insight
SXSW London 2025: Key trends
A diverse program of talks spanned culture, tech, health, media, sports, science, the planet and more at the debut SXSW London.
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Insight
The Future 100: 2025
VML reveals our 100 trends set to transform the marketplace in 2025
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Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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In The Press
The Squad That We Are
Activism, obsession, and AI: our leadership team and their vision
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In The Press
VML Wins Global Generali Account
VML will spearhead the account with a central retained team, based in the UK and Italy
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News
VML Deepens Adobe Alliance
Selected as Agentic AI Partner: A Game-Changer for Customer Experiences!
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In The Press
VML UK hires Executive Creative Director Sanjiv Mistry
New ECD is second hired under chief creative officer Ryan McManus
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