At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
Nestlé
Little Breaks
Finding the world's tiniest, most peaceful breaks, hidden in plain sight
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Batiste
Pass the Batiste
The global brand platform refreshing perceptions dry shampoo - from an oily hair quick fix to a range of benefits.
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Diageo
Guinness Extra
Celebrating the extraordinary passion of Premier League fans who follow the games from afar
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Bayer
Anything But Normal: Redefining Women's Health
VML Health & Bayer empower women to question assumptions, redefine their well-being, and advocate for better care
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Sanofi
The Power of Chasing a Dream: Sanofi Corporate Campaign
VML Health launches global reputation campaign to highlight Sanofi's purpose: “We chase the miracles of science to improve people’s lives."
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Boots
Gift Happily Ever After
Boots brings a touch of fairytale magic to Christmas 2025
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Dell Technologies
Tech with Heart: Dell's Human Progress Journey
Discover how VML's B2B team helped Dell Technologies transform into a purpose-driven leader, proving technology's power for profound human progress.
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Europa Donna
The Cancer Currency
Measuring a life in value, not just years, to demand and win critical funding for metastatic breast cancer.
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Diageo
Glassphemy
Giving Guinness fans the ultimate at-home upgrade on Transfer Deadline Day.
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Duracell
Bitter Truths
A bold child safety campaign using innocent illustrations to deliver a message too bitter to ignore.
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Diageo
The Cocktail of Dreams
Crafting bespoke cocktails from dreams using neuroscience.
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Tata Consultancy Services
TCS London Marathon 2025
Celebrating TCS’ technological innovation and the potential it holds for future athletes
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