At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

KitKat

The KitKat Heist

Stolen KitKat: Turning Sweet Disaster into Global Triumph
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The KitKat Heist Hero
Nestlé
Has Awards

Little Breaks

Finding the world's tiniest, most peaceful breaks, hidden in plain sight
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Little Breaks Hero
Batiste

Pass the Batiste

The global brand platform refreshing perceptions dry shampoo - from an oily hair quick fix to a range of benefits.
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Diageo

Guinness Extra

Celebrating the extraordinary passion of Premier League fans who follow the games from afar
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A Lovely Day
Anything But Normal header
Bayer
Has Awards

Anything But Normal: Redefining Women's Health

VML Health & Bayer empower women to question assumptions, redefine their well-being, and advocate for better care
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Sanofi
Has Awards

The Power of Chasing a Dream: Sanofi Corporate Campaign

VML Health launches global reputation campaign to highlight Sanofi's purpose: “We chase the miracles of science to improve people’s lives."
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Boots

Gift Happily Ever After

Boots brings a touch of fairytale magic to Christmas 2025
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Dell Technologies

Tech with Heart: Dell's Human Progress Journey

Discover how VML's B2B team helped Dell Technologies transform into a purpose-driven leader, proving technology's power for profound human progress.
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The Cancer Currency
Europa Donna
Has Awards

The Cancer Currency

Measuring a life in value, not just years, to demand and win critical funding for metastatic breast cancer.
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Glassphemy
Diageo

Glassphemy

Giving Guinness fans the ultimate at-home upgrade on Transfer Deadline Day.
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Costa coffee1
Costa Coffee

Made With Heart

Coffee that's more than just coffee.
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Duracell Insitu Singing
Duracell

Bitter Truths

A bold child safety campaign using innocent illustrations to deliver a message too bitter to ignore.
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Generali

Here. Now.

Redefining the role of insurance.
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Cocktail Of Dreams KV
Diageo

The Cocktail of Dreams

Crafting bespoke cocktails from dreams using neuroscience.
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Tata Consultancy Services

TCS London Marathon 2025

Celebrating TCS’ technological innovation and the potential it holds for future athletes
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