At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.

See a selection of our work below or use the drop down menus to filter by expertise and location.

PON

Starting a digital mobility path for PON

Transforming travel habits with digital innovation
Read Case Study
PON case commerce

Kenvue boosts time-to-market with an optimised PXM solution

Discover how Kenvue’s PXM overhaul led to faster product launches, more sales, and happier customers
Read Case Study
Kenvue image
Yakult Europe

Little bottle, big challenge


The Yakult digital brand experience redefined
Read Case Study
Yakult Hero
SPAR

Building a retail media network from scratch for SPAR

Establishing the first convenience retail media network in The Netherlands for brands to advertise on
Read Case Study
SPAR
Edrington
Edrington UK

Building and maintaining an online presence across platforms

Enabling super-efficient digital workflows for Edrington
Read Case Study
Flavor Saver BANNER
Hoeksche Chips

The Flavor Saver

A tasty packaging innovation chip lovers everywhere have long been waiting for
Read Case Study
Mammoth Ball 01
Vow
Has Awards

Mammoth Meatball

The woolly mammoth is back to raise questions about the future of food
Read Case Study
V01 hero bpd case
BPD

BPD

Europe’s first online vendor of newly built houses
Read Case Study
Sncf train hero
SNCF

SNCF - Europe's largest Railway Company

Improving transparency in customer communication
Read Case Study
Elan The Unbias Button no tittle still
ElaN Languages

Unbias Button

Together, with ElaN Languages, we tackled this inherent gender bias by updating their online translation tool with a new feature; The Unbias Button
Read Case Study
Opel paywithviews 1920x1440px
Opel

Pay with views

A new digital currency for Opel
Read Case Study
Rembrandt Hero
ING
Has Awards

The Next Rembrandt

Can technology and data bring back to life one of history’s greatest painters?
Read Case Study