At VML, being Human First is our guiding creative philosophy. We believe the most powerful ideas — the ones that truly move people and businesses forward — are born from a deep and empathetic understanding of human needs, desires, and motivations. Our Human First approach means putting people at the center of everything we do to create award-winning work that inspires, connects, and has a real impact on people’s lives while delivering tangible business results for the brands we serve.
See a selection of our work below or use the drop down menus to filter by expertise and location.
Our Work
PON
Starting a digital mobility path for PON
Transforming travel habits with digital innovation
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Kenvue boosts time-to-market with an optimised PXM solution
Discover how Kenvue’s PXM overhaul led to faster product launches, more sales, and happier customers
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Yakult Europe
Little bottle, big challenge
The Yakult digital brand experience redefined
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SPAR
Building a retail media network from scratch for SPAR
Establishing the first convenience retail media network in The Netherlands for brands to advertise on
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Edrington UK
Building and maintaining an online presence across platforms
Enabling super-efficient digital workflows for Edrington
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Hoeksche Chips
The Flavor Saver
A tasty packaging innovation chip lovers everywhere have long been waiting for
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Vow
Mammoth Meatball
The woolly mammoth is back to raise questions about the future of food
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SNCF
SNCF - Europe's largest Railway Company
Improving transparency in customer communication
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ElaN Languages
Unbias Button
Together, with ElaN Languages, we tackled this inherent gender bias by updating their online translation tool with a new feature; The Unbias Button
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ING
The Next Rembrandt
Can technology and data bring back to life one of history’s greatest painters?
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