Over the past five years, financial fraud targeting older adults has surged by 215%, causing both financial and emotional distress. This campaign addresses the issue by featuring seniors delivering messages to scammers using local sayings and adages, conveying that their wisdom acquired with age makes them immune to deception.


Financial fraud in older adults has increased by 215% in the last 5 years, affecting them financially and emotionally. Scammers target elders that they perceive to be vulnerable.

Show seniors standing up to scammers.

In this spot our seniors deliver a message to scammers using popular local sayings, or adages, that clearly unlock the message that with old age comes wisdom, and they will not be fooled.

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