The goal is to shift Puerto Ricans' mindset from traveling to winter destinations and instead encourage vacationing in their beautiful weather. The creative idea involves a film featuring a local remake of the classic "White Christmas" tune, showcasing the island's stunning white-colored destinations. This provides a playful nod to the stereotypical snowy Christmas but with a distinct local flavor, enticing residents to appreciate and explore the beauty of their own surroundings.
Blanca Navidad
Who says you can't have a "white Christmas" in Puerto Rico?
Client
- Voy Turisteando & Compañía de Turismo de Puerto Rico
Office
- Puerto Rico
![VT Blanca Navidad 30ss 2022 cc](https://res.cloudinary.com/dotcom-prod/videos/ar_16:9,b_black,c_pad,f_auto,q_auto,so_8,w_1500/v1/wt-cms-assets/2023/12/e1l8o3im2qbbpluikeno/vtblancanavidad30ss2022cc.jpg)
Change the mindset of Puerto Ricans and lure them into vacationing in their beautiful weather instead of traveling to winter destinations.
What if White Christmas could be in Puerto Rico?
A film that, to a local remake of the classic White Christmas tune, presented all the amazing, white-colored destinations locals could enjoy in their island. A wink to the stereotypical snowy Christmas but with a local flavor.