Hungerstation, the first and leading food delivery app in the Saudi Arabia needed to promote their fast deliveries, widest variety of vendors, and late-night orders. But how can Hungerstation stand out from the highly competitive food-delivery marketplace.
Birthmark Stories
A Series Of Real Untold Stories That Brought To The Forefront The Birthmark Myth
Client
- HungerStation
Office
- Saudi Arabia
Challenge
Inspiration
In the Arab world there is a rich folklore surrounding Birthmarks. We believe that unfulfilled pregnancy cravings, would leave its indelible mark on the child in the shape of the craving itself.
Idea
HungerStation found this to be the perfect opportunity and decided to shed some light on the matter. Introducing: Birthmark Stories - a series of real and untold stories that brought to the forefront the birthmarks myths, all while promoting HungerStation's key features. And to try and reduce the chances of unwanted birthmarks, a special and exclusive promo coupon was offered to mothers-to-be.
Growth
The campaign instantly got a lot of traction and Birthmarks became the latest hot topic for discussion.
120K Total New Customers
5.5k New Customers Per Day
1.3m Impressions
420k Video Views
34% Video View Rate
6.7K Engagement rate
Please provide your contact information to continue.
Related Content
KUDU
Shrimps vs Prawns
Two sandwiches become a hot topic of conversation across Saudi Arabia
Read Case Study 
Saudi Telecom Company
The Hearing Trade
Recycling old phones into affordable hearing devices
Read Case Study