Dancow revolutionizes the return to school for Indonesian children by transforming complex health protocols into interactive filters and stories. With three engaging filters, children can easily identify symptoms, remember to wear masks, and practice safe distancing. Mothers can now feel confident that their children can return to school and navigate the new normal safely, thanks to Dancow's innovative approach.
Dancow Explore New Normal
Helping Children Navigate New Normal
Client
- Nestlé
Office
- Jakarta
Empowering Safe Return to School for Indonesian Children
Its always magical when we can turn a technology meant for entertainment into something that is actually educational and impactful
Mark Verhagen
Executive Creative Director
New normal brings new concerns for Indonesian Mothers. Children are going back to school but educating them on the complex health protocols provided by the government can prove challenging. So how can Dancow help mothers rest assured that their children can return to school and return to normal SAFLEY?
Children were overwhelmingly excited to head back to school after years of lock down, mothers on the other hand expressed major concern for the safety of their children and the daunting task of having to educate their children on the health protocols put in place to keep their children and ultimately their family safe
Dancow Turned the complex health protocols into fun interactive filters/ stories that could be used by the children as if they were playing a game!
Dancow developed three filters that would help children reintegrate to the new normal in the safest possible way:
One Helped Children identify and communicate to their parents if they had any Symptoms.
One Was an AR filter reminding children to wear a mask.
One Was a filter that showed children how to keep a safe distance in class and while playing.
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